Health chiefs snub junk food agencies

Advertising agencies which plug junk food to children are facing a government boycott, it emerged today.

Health chiefs are considering refusing to do business with companies which target youngsters to boost sales of food and drink laden with salt, sugar and fat. The move would be a massive blow to firms, which make millions from government contracts.

The proposal is part of the Government's war on obesity and is the latest in a string of threats to businesses which are fuelling the crisis. Threequarters of the UK's adult population is overweight, with 22 per cent clinically obese.

Around 20 per cent of children are overweight, raising fears that youngsters may not live as long as their parents.

Plans to tackle obesity are expected to form a key part of the Government's White Paper on public health, to be published-within weeks. Health Secretary John Reid hopes to avoid a major clash with the food and drinks industry by encouraging self-regulation by businesses.

He hopes manufacturers and advertisers will share responsibility for the problem voluntarily, rather than risk tough new legislation.