Get your coat, you've pulled!

"When they made the alphabet they should have put U and I together." Aww ... how sweet! Or is it? A new campaign which aims to help people cut down on drinking has produced talking posters for toilet walls.

The group behind the scheme said they wanted to show the "beer goggles" effect - when someone may appear more attractive than they are after a few drinks.

Each poster has a built-in speaker which plays a pre-recorded one-liner when a person walking past triggers a sensor.

Jean Coussins, chief executive of the Portman Group, a body which promotes sensible drinking, said: "Talking posters give a new slant to the expression 'toilet humour'. We want them to surprise and engage people and to make them think about their drinking."

Researchers at the Portman Group, which is funded by the alcohol drinks industry, searched the internet to find the worst chat-up lines.

One of the adverts which will appear in the ladies, says: "When they made the alphabet they should have put U and I together."

It features the close-up of a man wearing a studded dog collar above the words: "If you do do drink, don't do him."

Another, which will go up in the gents, shows a grey-haired woman with protruding teeth and says "Excuse me. Do you mind if I stare at your face a minute, I want to remember it for my dreams."

The posters are the latest stage in the Portman Group's anti-drunkenness campaign.

Other initiatives have included pub theatre, where drinkers are presented with a 90-second sketch on the consequences of drunken nights out.

"The 'If you do do drink, don't do drunk' campaign has already taken the anti-drunkenness message to hundreds of thousands of 18 to 24-year-olds up and down the country and millions more will see the new posters," said Ms Coussins.

The talking posters will appear in 25 venues throughout Britain, including the Slug and Lettuce chain. Non-speaking versions will also appear in 200 pubs and clubs.