I buy organic children's yoghurt, organic dog and cat food ('That's going a bit far,' says another customer, smiling archly. I really didn't expect to be heckled in here), organic toothpaste and organic butter. I buy organic coffee, which gives the coffee growers a fair deal at my expense. I spend £7 on two organic chicken breasts. They must be the finest chicken breasts known to man. I spend £51 in total, and it still all fits in my rucksack. The coffee and the chicken point up an intriguing divide in the organic market: some people clearly go organic because they are worried about the environment and the welfare of farmers and their animals, while others do it only because they are worried about what they eat. If the former seems enlightened, the latter strikes me as being a bit selfish. Until organic produce is within the means of the masses, everyone should ingest their fair share of pesticides and antibiotics. Planet Organic also has an extensive section dedicated to natural remedies and 'wellness' products, a marketing concept aimed directly at people with more money than sense.