Members of the public are expected to start arriving in the viewing areas - Westminster Bridge, Victoria Embankment, Waterloo Bridge and Upper Ground, behind the London Eye - from 8pm and will be able to listen to New Year's messages from celebrities and from the Mayor. Images will be projected onto the Shell building by LG Electronic, which is sponsoring the evening. The £500,000 fireworks display, devised by pyrotechnician Christophe Berthonneau, will start after Big Ben has chimed midnight and will be followed by a mass Auld Lang Syne.