Sir Liam said: "We need to combat 'couch potato' culture, and this means building moderate, everyday physical activity into our lives. It is not about spending hours in the gym. It is about finding ways to build activities into our daily lives." Ideal activities cited in the get-fit campaign, entitled "At Least Five A Week", are walking, swimming, or cycling - though chores such as mowing the lawn, climbing stairs and housework also count.