The economics of running an old-fashioned cafe in the West End are catching up with Mr Marioni, 61. With an annual rent of £51,000, and tax and insurance on top, he says: "It's £70,000 before I open the door - and I'm selling cups of tea for 50p." He predicts the business will not last beyond the next rent review by landlord Windmill Developments, in 18 months' time.