Doctor unveils life-saving 'Bra Mask'

Attention men! A doctor has invented a bra that doubles up as a gas mask.

While the male population thought they had problems simply undoing their partners' bras, they'll now have to deal with the added pressure of strapping it to their face.

The bizarre creation by Dr Elena Bodnar - dubbed the 'Bra Mask' - claimed the Ig Nobel Public Health Prize earlier this year and could apparently be used for emergencies such as swine flu outbreaks and terrorist attacks.

Experienced users should be able to get the mask on within a matter of seconds, Dr Bodnar says.

However, she did issue a word of caution to any women looking to whip off their bras to ensure survival.

"It is not a substitute for a gas mask but it just offers a critical time window to escape an emergency situation", she said.

"Isn't it wonderful that women have two breasts, not just one? We can not only save our own lives, but also a man of choice next to us."