Since being bought by Hong Kong-based financier Kenneth Fang in 2000, the knitwear company that used to be more at home on the golf course, with its products worn by the likes of Nick Faldo, has plundered its vast archive (the company was founded by Robert Pringle way back in 1815) to reinvent itself as a contemporary, but classic, fashion brand in the same way that Burberry has successfully done.