The saucy Ms Gossard is, in fact, the invention of a man, sports columnist Giles Smith. When she first arrived with the magazine's redesign earlier this year there were those who thought her genuine. The column, illustrated with a fleeting sight of Ms Gossard, her face obscured and a phallic symbol close to hand - a traffic bollard, melons. That and references to "fellow erotic columnists", who turn out to be weighty commentators on the op-ed pages, surely give the game away - but slowly. Suzi is a tease.