But is the quest for a bright, sparkling smile as safe and effective as dental brochures claim? Cosmetic dentists are increasingly coming under fire for making exaggerated claims for costly laser-bleaching treatments. Whitening toothpastes have been criticised for containing abrasive particles which can wear tooth enamel away, and some researchers say that hydrogen peroxide, the most commonly used bleachingagent, may be carcinogenic and weaken teeth.