Bernie Ebbers, the gangling 6ft founder of Worldcom, was fond of wearing western clothes from stetson hat to cowboy boots. In spite of this obvious clue, however, it was only today that investors realised his whole company was something of a cowboy outfit. It is a shock because in a little more than 10 years, through a series of quickfire acquisitions fuelled by massive loans and a soaring share price, the business had risen to be the largest telephone company in the world. Traditional giants like AT&T were left trailing in its wake. Minnows like BT, France Telecom or Deutsche Telecom barely figured on its radar. It, much more even than Enron, Lucent or Microsoft, was the spectacular creation of the dotcom years.