Poole, who was Claims Direct's chief executive, made £10m by selling one of his businesses to Claims Direct around the time of the float in 2000. It made its debut at 180p a share but the stock soon plunged, prompting him and founding chairman Tony Sullman to make a takeover bid at just 10p a share. Hard-hit shareholders viewed the offer as cynical but the pair eventually emerged with about 55% of the stock.