The most sensitive economic indicator of all is the volume of money spent on advertising, because it plays into people's willingness to spend, which they do when they are feeling comfortable. But here, too, the news is bleak. The volume of advertising on television, commercial radio and newspapers tailed off before the election, as it usually does, and was expected to bounce back later - again, as it usually does - once the uncertainty was out of the way. But this time there has been no bounce. Quite the opposite. In many markets the spend is 20 per cent lower than it was last year.