Chocolate giants in bar wars

A battle of the chocolate bars is set to break out with the launch of a new product from Nestlé.

The food giant has announced it is bringing out a block chocolate bar called Blue Label to take on Cadbury's Dairy Milk.

According to trade magazine The Grocer, a 200g bar of Blue Label will sell for 79p - 50p less than the recommended retail price for a Dairy Milk bar of the same size.

Blue Label will initially be sold in two flavours; milk chocolate and fruit and nut. Graham Walker, from Nestlé Rowntree, said: "We are leading the innovation in this category and it is us - not our competitors - who will continue to drive its growth."

Cadbury recently announced a rival to Nestlé's Kit-Kat bar when it unveiled a new product called Dairy Milk Wafer.