Miss Bullus, 27, of Queen's Park, said: "It suddenly occurred to me gum is a type of rubber and rubber can be recycled." She spent eight months in the labs at Brighton University, where she studied, creating Bullus Recycled Gum Polymer, then perfected it with the help of London Metropolitan University: "It was a lot like cooking. My friends thought I was disgusting - I gave them little pouches to collect gum in."