Brain's life these days, hanging out with celebrities, is a far cry from the Bog of Allen, County Kildare, where he grew up with his sisters, trying not to get dragged to the boxing by his builder dad. In his audition video for Big Brother he chattered about his job as an air steward on Ryanair ("people would be spitting, fighting, exposing themselves, handcuffed to policemen ... ") and his teddy bears, Mr Bear and Mr Cow. The public loved his parochial, wide-eyed view of the world, the fact he had never had curry and frequently burst into tears. He hasn't got blasé. "I have to pinch myself sometimes," he says.