Boss puts bottom on the line

A director aged 'over 40' is starring in her firm's advertising campaign, posing on a beach clad in a thong.

The 'Hot Property' adverts exposing almost all of Trish Henderson's bottom appear in newspapers from today.

The racy pictures do not show her face but reveal a figure that would not disgrace a girl of 18.

She said: 'It's not the norm, I admit, but I have two daughters who are 16 and 17 and they both think this is great. So does my partner.

'The good thing is that you cannot tell it is me in the photos but, you never know, I might still get some fans.'

The Surrey-based executive consented to be in the ads after her employer, Goldcrest Homes, agreed to donate cash to charity. So far £30,000 has been raised.

Trish, who admits to being 'the wrong-side of 40', also hopes the adverts will challenge the perception of property developers as horrible people.