A report from the treasury select committee in December branded credit card companies "deceitful and misleading". Simon Rubinsohn, economist at fund manager Gerrard, said: "There is no doubt that there is a trend towards lower credit card borrowing due to a combination of bad publicity, rising interest rates and cheaper alternatives. People are reading headlines about a consumer debt crisis and increasingly focusing on what they can afford. For many, leaving their plastic in their wallet and choosing a cheaper form of borrowing is a no-brainer."