Boots plans new range of sex toys

Sex toys could be on the shelves with toothbrushes and lipsticks at Boots after the health and beauty retailer started talks with Durex.

Boots said it was in discussions with the condom manufacturer on selling its Play range of sex toys, including vibrators and massage oils. Garry Watts, chief executive of SSL, which owns Durex, said the group hoped to have its range on Boots' shelves next year.

Sales of sex toys have grown rapidly, their appeal strengthened by the popularity of TV shows such as Sex and the City and the rapid growth of the Ann Summers "passion and fashion" chain.

Boots hopes to improve sales among its core female customer base by entering the market.

It says 88 per cent of UK women use its shops. And according to the 2004 Durex global sex survey, it is mainly women who use such toys.

Richard Baker, the former Asda head who took over as Boots chief executive last year, wants a "back-to-basics" approach at Boots, offering more health and beauty products at lower prices.