That seems a little debatable, though he points out that his successful campaigns have all come through his music, and his consequent access to crowd-pleasing rock stars. What is true is that music has always been his refuge and his own personal salvation. At eight, he was a fan of Helen Shapiro: 'because she had a hit at 11 and I thought, "In three years, I'm going to be this mega rock star." ' His childhood was distinguished by its bleakness. His mother died, aged 40, of a sudden brain haemorrhage when he was just seven years old, and he doesn't remember her, apart from what he calls 'Proustian moments: the lipstick on the china teacup, one hand in a long velvet evening glove'. But the night she died is etched into his memory. 'I remember her putting me on her knee in the bay window of our house to say goodbye, because she had friends with her and they were going out.' Heartbreakingly, he woke up in the middle of the night, thinking he had heard his sister laughing; in fact, she was crying. The following morning, his father came and sat on his bed, in tears, and told him the news.