Becks hoping for £1 billion

David and Victoria Beckham are to be turned into a $1billion global brand after signing a deal with Simon Fuller, mastermind of the Spice Girls and Pop Idol.

Mr Fuller has even agreed to relaunch Victoria's singing career as part of the management contract offering him "total access to the Beckham brand".

"There is no one better to help me achieve my dreams," said Victoria.

The Beckhams want Los Angelesbased Mr Fuller to seek lucrative uses of the Beckham brand, including-product endorsements, television shows and fashion boutiques.

They hope the deal will avoid a repeat of their embarrassing trip to America last month where, despite an exhausting schedule, the couple failed to secure either Hollywood job offers or much publicity.

Mr Fuller said: "The combination of Victoria's glamour and David's sex appeal and sporting prowess could over the long-term create a $1billion brand."