The chimney will surround apartments up to 240 metres but the top 60 metres will be an empty glass tube. The absence of electricity-hungry air conditioning will help the developers achieve their target of carbon neutrality, making the project hugely attractive to "progressive" tenants such as Google and Apple that the developers hope to attract. Rob Tincknell, managing director of Treasury Holdings UK, said: "This is not a token gesture, it will make a serious dent in the level of emissions.