Two more pioneers are the duo Mark Eley and Wakako Kishimoto, who, for autumn, sent out an Art Deco-inspired collection of swooping curved prints in turquoise, pink and black. Everything in Eley-Kishimoto land comes with a print, from sou'wester hats to velvet shoes. As well as being consultants for New Look, the duo also designs furniture, wallpaper and ceramics. "There is an essence of Art Deco in the collection, in the structure and the colour, but the prints aren't supposed to be derivative of a time," says Eley, who likens their prints to hand-writing. "Prints are a way of telling a story, and that's why we like them."