Asda challenges Boots on beauty

ASDA is moving into the health and beauty market traditionally ruled by Boots. Instant health checks will also be available at Asda's largest store, which opens on Monday in Eastlands, Manchester.

David Miles, in charge of the project, said: 'We have had a lot of customer feedback showing that health and well-being issues are very much on their minds.' Everything to do with well-being would be grouped in one area within the store and 3,000 extra products would be on offer.

The health checks will cost between £3 and £12.50. They include tests for cholesterol levels, blood pressure and diabetes and there will also be advice on weight management.

Asda has spent £150,000 on the centre. If the Manchester project proves successful, the concept will feature in Asda's six other superstores.

Miles said Asda was following the example of parent company Wal-Mart in the US where stores already have pharmacies, opticians and beauticians.