Moreover, Sir Richard Branson is not a stock market favourite. Ironically, as a result of the latest shenanigans, new shareholders will be a minority holder in a 75% personally-owned Branson company, not 63%, putting them even more in a minority. Branson will only be able to extract £138m cash at present against the £279m hoped for initially. This will give him fewer readies to plough into his new Virgin America airline.