I presume he doesn't work for a living? No, but he is aware of the power of money. When he was four, he lived next door to a golf course. "I used to run around collecting balls that landed in our garden, then sell them to people who came for Sunday lunch," he says. He is also a shareholder in quintessentially.com, an internet business designed to relieve the wealthy of the stresses of everyday living (ie getting preferential rates and bookings in restaurants, hotels and gyms). It charges £650 a year for its services.