The story is simply told. In mid-December 2000, Iceland issued a statement that 'management remain positive on the Group's future prospects'. In a nutshell, then, everything was tickety-boo. In fact, as last week's Financial Services Authority's report spells out, Iceland's profits were running 52% below budget. Hence the FSA's rebuke for Iceland: the December 2000 statement was misleading. The 52% figure is stunning. No one outside Iceland had realised things were quite that bad.