Have a spa with Club 18-30

It has become a byword for binge drinking and sex in the sun - but now Club 18-30 wants to change its image.

The tour operator has launched a £1.5million campaign to 'address misconceptions of the brand'.

Instead of simply offering package deals, it will cater for holidaymakers who want accommodation-only breaks or wish to put together their own tailor-made trips.

It will also provide activities such as scuba diving, paintballing and spa treatments as alternatives to drunken beach games.

The company hopes it can ditch its association with louts who terrorise foreign resorts. Every year dozens of Britons are arrested abroad for booze-fuelled brawling and some lewd 'games' have upset locals.

Club 18-30's accommodation-only deals will start at just £1 a night in the off season.

Sales boss Stephen Vaughan said: 'Offering flexible duration breaks and flying options will meet the needs of customers who have changing lifestyles and demands.'

But he insisted seven and 14-night package holidays would remain the operator's core business.

'Our main product is what customers still ask for,' he added. 'Hot weather, great beaches, good music, fun atmosphere, partying hard and the chance to make new friends.'