Who's the Man? It's time to find out

Who's the Man is an epic installation of a thousand individual hand-painted panels with words used to describe and define man. It forms the centerpiece of an exhibition by artist Rudy de Belgeonne which has opened at The Future Gallery.

Inspired by all the weird and wonderful names he's been called over the years, Rudy plays with the ever-changing identity and categorisation of the modern man by creating definitions of masculinity.

Packaged as products, each word becomes a logo in glossy seductive enamel colours: Hero, God, King, Scoundrel, Rogue, Brute, Bad Boy, Love God, Fancy Dan, Mama Man, Sonofabitch, Sonofagun, Bloke, Joe Schmoe, Golden Boy and Nancy Boy to name but a few.

The entire work (5m x 4m) is accompanied by a limited-edition series of hand re-touched prints of each of the various subsets including good guys, bad guys, role models, gay guys, insults and big shots.

There is also an opportunity to purchase limited edition pieces at the exhibition. On sale is the 1,000-panelled installation and a series of hand re-touched giclee prints in limited editions of 10. Visitors may also request a special commission by Rudy de Belgeonne on wooden panels.

When: Thursday 3 – Tuesday 8 June 2010 10am – 18.30pm
Entrance: Free
Getting there:The Future Gallery 5 Newport Street, London WC2H 7HY Nearest Tube Station: Leicester Square