Age, endurance and tradition count for us Brits. We're snobs. Wimbledon, Ascot, Henley - The Season - we love it. Are we avid racing or rowing fans? Maybe not (I've seen visitors to Henley spurn boats, oarsmen and river just to enjoy the inside of a hospitality tent), but the chance to dress up for a day out in the sun with friends, picnic hamper and numerous bottles is magnetic.