So Claudia, a forceful 34-year-old from north London, took direct action. Letters of protest aren't her style. Instead, she decided to create an allergy-free cake; the sort of thing her daughter could enjoy at a party. Firstly, she contacted Anouska's immunologist, Dr Gideon Lack of St Mary's Hospital, who liked the idea and suggested that as well as nut-free, any product should be egg-, dairy- and soya-free, too.