Cecconi's now belongs to Hani Farsi. Farsi is London's supercool Saudi, the desert dandy behind Che, the cigar bar, cocktail lounge and dining-room in St James's.When he told me about his new venture, I suggested that he use Iberia's top decorator, Jean Pierre Martel, to create an interior for him. Sadly, Martel's designs proved too avant-garde and, instead, David Collins has created a sleek, contemporary, city restaurant.