Moreover, for the gastronome who likes to seem au fait with everything, even if actually knowing very little, the signature dish also makes life easy - you know what to order and what to brag about. In the earlier stages of its development, the signature dish was usually something outlandish, whistled up to mark a special event. These celebrity-endorsed dishes came to the fore in the 19th century. The Stroganovs, a wealthy Russian merchant dynasty, commanded their French chef to invent them something catchy, rich and red-blooded; hence Beef Stroganoff.