"We've put more money in - £1.6 million," he adds. "We're double the size, we've got a Michelin-starred chef in the kitchen. Mayfair, where we are, is a very different place from Soho. Over there, you have to step over the tramps, you can't park and it's dirty. We have valet-parking and Bond Street round the corner. I want to create something long-lasting, where I want to hang out, Jade Jagger wants to hang out, and you want to hang out. Footballers are no longer welcome." Whatever he claims, I can't imagine him turning away Beckham.