He and his team of eight tasters visit eight of the service stations unannounced every month, then report on every aspect of food and service to the managers. On Mr Ronay's insistence the company has spent £250,000 changing the brand of its sausages. He was invited to shake up Welcome Breaks' meals after he produced a TV report damning them. "The chief executive wrote to me saying, 'I agree with you, will you help us do something about it?'" he said today.