The white, Space Odyssey-style interior at bar and club venue 24 London is what you might call a blank canvas. At the click of a mouse, however, it's anything you want it to be. You're in Monument Valley, the neon heart of Tokyo, or playing a game of interactive ping pong. It's simple enough really, just a projector in every booth, running the images and programs you choose.
Almost as distracting is the "posh bowl food" on offer, such as the Thai beef salad or coq au vin with mash (both £7). And 24 London also boasts a touch-sensitive "iBar", an " intelligent surface system" that tracks and interacts with anything on the surface. Your glass, your hand, whatever you rest on it, will be surrounded by images of spattered paint, floating butterflies or flowers. The only one of its kind in London, it's strangely hypnotic - you'll have to be dragged away.
24 Kingly Street, W1 (020 7494 9835)