Not only will customers have to wait longer for their pint to be poured to the exact line, but they will also pay more. Mark Hastings of the Brewers and Licensed Retailers Association said: "A bigger pint will cost more and that cost will be passed on to the customer. "Meanwhile, pubs will have to pick up additional costs in terms of new glasses, training and extra red tape. "Not only will the effects be damaging but they are pointless. How exactly are they going to define a 'frothy beer'? What next? People going around coffee shops measuring the froth on a cappuccino?"