But the number of new restaurants that fail every year is testament to a business fraught with pitfalls. And even if you've got the venture capitalists on board, every buzz component box ticked and a location to die for, there's still no guarantee of success. Because there's one box you can't tick no matter how experienced/loaded/whatever you are, and that's chemistry. It's an indefinable alchemy that money can't buy. And, whatever it is, the guys behind the Anchor & Hope - Robert Shaw and Jonathon Jones, ex-St John, and Harry Lester, previously of the seminal Eagle - have got it in spades.