In the latest edition of its Good Beer Guide, Camra warns that while "wine has become as integral a part of the dinner table as it is for a Frenchman or an Italian, beer is still regarded as the best way to get bladdered on a Friday night".
It now wants the brewing industry to help re-invent beer's flagging image, by making it a natural choice for diners as well as drinkers.
Specialist breweries that have embraced the move are already seeing sales increase - and now want to see gastropubs, which have led the way in bringing good food into the British way of life, go back to their pub roots.
Rooney Anand, managing director of brewers Greene King, said: "What we're trying to do is reawaken the industry into not focusing on beer as a medium for male-bonding ritual but more for its product attributes and how you enjoy it.
"Part of that is how it goes with different types of food."
Camra believes the change will attract women and young drinkers towards Britain's smaller beers, helping it ditch its image as a society of middle-aged men, and making real ale pubs a gastronomic experience.
Roger Protz, editor of the Good Beer Guide, said: "The market positioning of wine since the early Eighties means that most people see it as more sophisticated and therefore a more appropriate drink to enjoy with food. This is not true.
"There are some 2,500 different real ales in the UK, each with unique aromas and flavours that make beer a perfect match with food.
"It's time to bring the two together and take action to change the image of beer forever."