A few days later I called the general manager, Rupert Pughe-Morgan, to quiz him instead. Unlike his brother, Piers Morgan, he was tight-lipped: "She’s nothing to do with the management, it’s all him," was the most I could elicit. A discretion that perhaps explains why Madge and her husband are so often to be found there. The Punch Bowl is suitably low-key, the food and drink decent, the staff protective. It seems Guy has bought the pair their very own London-style Isla Bonita.