Deakin's work with Airside recently featured in the Jam exhibition at the Barbican, one of the first times that 'club' art - flyers, fanzines, posters ? has invaded a highbrow gallery. 'We're moving into traditional art spaces, as well as new places like Bar Vinyl,' says Deakin. 'Popular music has slowly come to be accepted as proper art, and sleeve design is a big part of that.'