"Healthy" brands spontaneously mentioned by those surveyed include Flora, Benecol, Kelloggs, Olivio, Guinness, Lo Salt, Quaker Oats, Horlicks, Yakult, Vitalite, Actimel, Danone Bio, Sunny Delight, Ribena Toothkind, Fybogel, Nutribread, Nutrasweet, Tofu, Aviva, Gaio and Proviva.