"Exactly," says Snog's co-founder Rob Baines, 43. "I've lived in London for 20 years and have never really found anywhere healthy to sit with friends and relax." Along with his partner Pablo Uribe, 39, Baines has been running popular Fulham Road coffee shop Tinto for 10 years, so they're experienced in setting up trendy west London hang-outs. And indeed on a Friday evening, Snog seemed to be the meeting place of choice for beautiful, thin Kensingtonians drawn by the thought of fat-free munchies.