Not only have Bonnie Gull Seafood Shack, the Old Bengal Warehouse’s Fish Market and the latest outposts from Hawksmoor and Burger and Lobster made space on their menus for it, but at the new branch of The Jam Tree in Clapham, Lobster Benedict features on the brunch list. Meanwhile in Chelsea, Eighty-Six bar and restaurant has begun Lobster Tuesday, where south coast native lobster and chips will be on offer on that night for only £20 a head.