Other events embrace film, food and fashion. The Bird's Eye View festival showcases work by women film-makers. Restaurants such as St John's and the Rivington Bar and Grill will put on festival menus and the Old Truman Brewery in Brick Lane will present a catwalk show of young designer fashion.
Graham Sheffield, artistic director of the Barbican, said the festival was set to become part of the build-up to the 2012 Olympics. "It's harnessing the whole power of this sector and focusing people's thoughts on 2012 through this open-access social-cultural project," he added.
Mayor Ken Livingstone welcomed East, saying: "East London, with its rich past and present, has long been a creative hotbed."