Gimmicks can get you a long way in theatre. Not only did Fat Christ's stupendously 'look-at-me!' title and accompanying poster get banned on the Tube, it also 'stars' tabloid sex kitten Abi Titmuss - a woman whose acting CV includes a not-so-well-received stint in Arthur Miller's Two-Way Mirror in 2006, and an, um, 'intimate' home video. Still, such vacuity is relevant here, since Gavin Davis's comic play is all about making and losing dosh without having any actual talent.