And since you're seeing this show in New York, which, as any native will tell you, is the centre of the universe, naturally, it has to be " fabulous". And if it isn't, if it somewhat disappoints you, you still have to stand up and applaud to convince yourself that you have somehow got bang-for-your-buck. In short, the tendency towards standing ovations marries a certain American ebullience with a consumerist need to "buy the best".