Jamie is a family-orientated bloke with a sister, Kate, three years his junior, who has just returned from travelling in Australia. The mere mention of her makes his face brighten. When he's not in Notting Hill, he's in his Grade I-listed house in the Sussex village of Ditchling, overlooking the village green where he learned to play cricket when he wasn't at Lancing, the local public school. His parents, who live close by, are retired. His mother was once a model and his father ran a computer-supplies business. There is a hint of the boy who likes to be mothered about him, despite the ladies' man image. Is he aware of being attractive? 'Well, um...' he screws up the nose that is, allegedly, the most requested of plastic surgeons ('I just don't believe it,' he says and, for the record, it is like a bird's beak, not especially straight, so he could be right). The question of whether he was originally dragged out of the radio studio (his first job was doing travel bulletins for GLR) because the powers that be didn't want to waste his looks, is met with a Theakstonesque response. 'Possibly, what happened was that...' There is a long, long pause. 'I'd met one of the producers and I was sort of hanging round, and one of the editors said, er, "Who are you?" and I remember then meeting up with the guy who was in charge of presentation...' All the hesitation suggests either he was a good deal more pushy than he likes to admit now or it really was a case of 'Wow, the boy's got potential.' We'll never know. But it would be a mistake to assume he thinks of his line of work as a doddle that he just fell into (via Christie's and a business studies degree). On the contrary, he waxes lyrical about the skill of 'locking' an eight-year-old channel hopper: 'Some people dismiss that kind of TV as frippery,' he says 'but it isn't.'