So, come on, Jack, if you're so squeamish about letting the public in, why did you do Celebrity Big Brother, an event which required you to be live on television for an entire week? 'The discomfort is not with the public,' he says, 'it's the relationship with celebrityhood and the expectation therein.' This doesn't quite answer the question. If he'd known what he knows now, would he still have done the show? 'It's impossible to answer. Nothing really bad has happened. I suppose my profile is raised.