Both women are refreshingly candid about the health of Asian theatre, admitting the genre still struggles for mainstream acceptance. They are excited to stage A Fine Balance at Hampstead, which traditionally attracts conventional audiences, but Landon-Smith admits the collaboration is rare and that leading theatres are still unenlightened when it comes to programming.
'People still see Asian theatre as a form of box-ticking,' she says. 'It goes all the way down. For example, the audiences for Strictly Dandia were mostly Gujarati.
'People tell us you can't have it both ways: that you can't define yourself as Asian and then complain when you only get Asian audiences. It's exhausting but it's mainly a marketing problem rather than an integral one.' And if anyone can help change it, Tamasha can.
A Fine Balance, previewing from tomorrow, opens Mon, until Jan 28, Hampstead Theatre, Eton Avenue NW3, Mon to Sat 7.30pm (Jan 16 7pm), Sat mats 3pm, £13 to £22, £10 to £13 concs. Tel: 020 7722 9301. www.hampsteadtheatre.com Tube: Swiss Cottage